“It is becoming more and more clear that there is no incompatibility between doing business in an ethical and transparent manner and achieving good financial results”—Fabio Barbosa former CEO of Santander Brasil (This statement couldn’t be more relevant to healthcare technology companies)
iPharmacy is the no.1 paid medical app available on the iTunes. Priced at $0.99 (US) or £0.69 (UK) this app has attracted over 1 million downloads!
What does it do?
The app allows users to identify unknown pills by entering some characteristics of the pill like shape and colour.
The app also allows users to view drug safety information on the go. You can rate and comment on drugs as well as finding the closest pharmacy where your drug is available.
The information provided on the app is FDA approved and reliable.
Why is it so successfull?
The developers have made it really easy to access reliable health information on the go. Couple this with the pill identifier and location services and you have the recipe for an app thats adds real user value without being too complex. The developers released several variants of iPharmacy to cater to different audiences.
“The end result will be that every willing patient is a research patient and every time you use the NHS you are playing a part in the fight against disease at home and around the world”—David Cameron (December 2011) - Speaking on opening up NHS patient records for research purposes BBC NEWS
Today was the final day of the mHealth Summit,held in Washington D.C. The programme was focused on business, clinical research and policy perspectives of mobile health. One of the Keynote speakers that caught our attentionwas U.S. Health and Human Services Secretary, Kathleen Sebelius. In her talk, Sebelius acknowledged that the U.S. government has ‘a critical role as a catalyst’ to encourage entrepreneurs to enter the mHealth market. We are curious to see how this is going to develop! In addition, the summit was host to ‘40 most innovative mHealth start-ups’, some of which were truly jaw-dropping and we shall write more about them in the near future!
For those of you who are interested, some of the talks were uploaded online.